📢 Advertising Types on India Fashion Icon
News Website
- Banner Ads
- Display static or animated ads at the top, sidebars, or footer.
- Ideal for high-visibility branding.
- Formats: Leaderboard, Skyscraper, Rectangle.
- Sponsored Articles / Paid News
- Full editorial-style articles written about a brand or business.
- Marked as “Sponsored” or “Promoted”.
- SEO-optimized for long-term visibility.
- Homepage Spotlight
- Brand logo or message featured on the homepage hero section.
- Premium real estate for launches and campaigns.
- Pop-Up Ads / Lightbox Ads
- Appears when a user opens the website or scrolls.
- Can promote time-sensitive deals, events, or announcements.
- Video Ads
- Embedded in articles or autoplay (with mute) on the homepage.
- Great for fashion, lifestyle, or product demos.
- Sidebar Ads (Sticky or Scrollable)
- Visible throughout user scroll.
- Often used for event promotions or affiliate brands.
- Event-Based Sponsorship Banners
- Ads tied to specific events (e.g., fashion weeks, award shows).
- Temporary but highly targeted visibility.
- Newsletter & Email Ads
- Promotion within IFI’s email campaigns or newsletters.
- Reaches a curated subscriber list.
- Category-Specific Ads
- Ads shown only under relevant categories like Fashion, Beauty, or Lifestyle.
- Increases ad relevance and conversion.
- Native Ads
- Blends into the site’s content style.
- Looks like editorial but is paid promotion (clearly labeled).
- Carousel Ad Sections
- Rotating ad banners showcasing multiple brands or partners.
